TigerRed Enterprises was founded in 1993 for the purpose of developing and marketing high quality, competitive children's products and services. ® is the company's first brand which is aimed at filling the mobility and convenience needs of today's families. The brand is anchored by a group of positive, energetic and purposeful characters, the . The company is currently developing these characters through a picture book-plus series. Company strategy calls for licensing the characters for other travel and convenience items.
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